Subaru named Best Overall Brand by Kelly Blue Book

April 30 2021,

Kelly Blue Book has named Subaru the Best Overall Brand in its latest Brand Image Awards. Specifically, Subaru was named:

Best Overall Brand
Most Trusted Brand
Best Performance Brand

This is the seventh year in a row that Subaru has won the Most Trusted Brand award from Kelly Blue Book, and Subaru has won Best Overall brand and Best Performance Brand four and five times respectively.

“Subaru owners get more than just a promise on safety and reliability; Subaru vehicles come with a lifetime of dedication from our Subaru family to yours,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “This recognition symbolizes the values of confidence, loyalty and inspiring performance, which Subaru builds its foundation upon.”

The goal of these awards is to highlight the brands that deliver the most safety, versatility, fuel-efficiency, and quality according to consumers. The awards aim to recognize automakers that surpass expectations in these areas.

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